New Rules of 21st Century Brands
Role, Strategy Lead: Was briefed to create a POV on 2019 growth brands that are doing things differently in marketing … ultimate goal what can we learn, and apply to marketing programs this year. The higher level thought… 21st Century brands don’t ‘advertise’ to next gen .. instead, they are finding new and entirely different ways of building deep relationships with people. The 5 principles landed are probably not the only 5, but a solid foundation.
