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Hint Water

Hint Water

Role, Strategy Lead: Helped make Hint, a 14 year old flavored water brand, stand out in a wildly crowded market.

Background: Hint Water simply tastes like what fruit is supposed to taste like. Unlike many of their competitors, Hint flavors aren’t replicas but taste exactly like the fruits themselves. So much so that if you don’t like cucumbers, you probably shouldn’t drink our cucumber water.

2020 Super Bowl Commercial