Gatorade: GOAT Camp

Problem: Long the undisputed champ, Gatorade is starting to take some hits by an upstart challenger, BodyArmor

Truth: Gatorade is the proven athlete fuel.

The world’s greatest athletes. The world’s greatest champions. All fueled by Gatorade. They rely on and trust Gatorade to fuel them on the world’s biggest athletic stages so they can perform at their very best. The results speak for themselves.

Strategy: How can we elevate the truth that Gatorade is what the best rely on to fuel their performance?

Idea: GOAT Camp.

No other brand has fueled so many athletes in their journey to become the Greatest of All Time. To show this, we created a facility where Gatorade trains the present GOATS and also the future ones.