Bixby: Samsung Developers Conference Film

Role, Strategy Lead: Helped create a film to open up Samsungs Developer Conference. Goal was to inspire & attract developers to register for the new Bixby 2.0 platform.

The Condensed Brief:

Goal of the film: Make developers believe in Samsung’s pursuit of making Bixby the most open and “badass” platform in the world.

What is the barrier that’s stopping them: Developers have 0% faith in Samsung Developer tools…

What human hook could overcome this barrier: Developers crave a “juicy filled” world that allows them to code without restrictions. (Current platforms are too restrictive)

Our Strategic Question: How might we show that: The Bixby platform provides developers the freedom to access an untapped world of new possibilities?