Gatorade: Greatness Starts with G

Truth: There is no singular path that an athlete must take to unlock their full potential.

Sometimes it’s about needing grit along the journey. Sometimes it’s a game plan that allows you to make progress every single day. Sometimes it’s finding a Goliath and going after that challenge. Sometimes it’s simply grinding it out. But no matter how an athlete goes about this journey to greatness, Gatorade is there to fuel them along the way.

Thought Starter: What if communicated to athletes that there isn’t a singular path to maximizing their athletic potential, highlighting how Gatorade fuels each path?