BOLT24 Launch

Background: Athletes are athletes 24/7 - their drive to win doesn’t stop when they stop sweating. They’re always pushing to be their best, and sometimes need different things off the field. BOLT24 helps address athletes needs off the field, and helps build a foundation to support their athletic lifestyle around the clock by providing advanced, al day hydration.

Strategy: Cement BOLT24 as the advanced 24/7 hydration solution for athletes.

Strategic Thought: Let’s embrace the 24/7/365 mentality of athletes to push, grind, strive and hustle in everything they do.