Gatorade: Fuel Tomorrow Part 3

Tension: One reason kids are dropping out of sports (or not even starting in the first place) is that sports today can often be intimidating – seeming to have lost some of their fun and joy.

Truth: The pressure to succeed in sports is so great that many overlook the fact that enjoying the game is actually a foundational component of success on and off the field.

Strategy: Remind the sports world that you will get the most out of sports when you play with joy and for the love of the game.

Idea: Partner with Gatorade athletes that still play the game with the same spirit of fun they did as kids to remind the sports world that having fun is key to getting the most out of the game.