Gatorade: Fuel Tomorrow Part 2

Tension: Kids don’t start playing sports or may drop out because they don’t see themselves represented in the game.

Truth: Role models show us that what’s possible shouldn’t be dictated by where you come from or what you look like.

Strategic POV: It’s not about where we come from or what we look like, it’s about what’s inside that defines us.

Idea: Help more young athletes see their own potential by celebrating what’s inside trailblazing athletes who look like them.