Gatorade ZERO: “I Can Do Better”

Observation: At the most basic level, workout partners help push each other to get the most out of their workouts. But, while they want their partner to succeed, sometimes in the heat of the moment, their competitive instincts can kick in and they want to prove they can do more—lift more weight, generate more KJs on the bike. This heightened competition motivates them to push their bodies to the limit and try harder to not be the first to quit.

Insight: Athletes don’t want to be the first to drop when training with their workout partner.

Thought Starter: Let’s show athletes how replenishing with G Zero will help push themselves to work harder than their gym partner, so they won’t be the first to stop.